25
Oct
10

radio’n rock’n’roll

There is no doubt that rock n’ roll has changed the music industry since it’s establishment in the 1950’s, but there were lots of politics behind this movement. The introduction of rock n’ roll was due to the musical styles of rhythm & blues (R&B) and country music, this fusion of music was the creation of the new music genre which captivated young audiences all around the nation. Since this was in the 1950’s there was no YouTube or Myspace to promote new kinds of music, instead the artists and the independent record labels were looking to spread the word through radio stations. Radio was the only outlet for a mass audience since there was a lot of commercial opportunity and the younger crowds were more┬ásusceptible┬áto new music. As radio began to become obsolete, the local stations were trying harder to maintain their audiences. Rock n’ roll started gaining recognition in Cleveland, then as it became more popular it moved over to New York, where there was a larger audience and began claiming a larger fan-base.

The way rock n’ roll marketed the genre locally, which ended up a world wide success, is something that radio mostly still prohibits. Radio in large cities such as NYC is still controlled by a larger conglomerate which limits the diversity of music and genres being played. There are only several radio stations which play different types of music. Those stations usually have to follow a set playlist of songs, which are usually already being played on television or being marketed in another type of media outlet. This leaves no room for the musical talent with potential, whether it be an artist(s) or a new musical genre which can create a shift in the music industry. This is something we can mostly all agree on, but also something which is almost impossible to change because of the strict policies and powers that the conglomerates have on music, itself. So we have to take advantage of all this technology we have and discover new music ourselves.

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